Social media is changing how marketing and communication executives take care of business. Are you ready?

Here is an informal score card you can use to gauge what your company is actually ready for now. Twelve questions will lead to a clear set of ideas that you can act on today - practical, not theoretical.

1. Does anyone within the company already blog in some way about a business-related issue(s)?
Yes   No   Please answer this question.
2. Does your company have any Facebook groups or are they users of LinkedIn (or any other social network)?
Yes   No   Please answer this question.
3. Has senior management stopped laughing when a junior staffer mentions Twitter (or Wiki, Tagging, Mash-ups) in a meeting?
Yes   No   Please answer this question.
4. Have you ever invited customers to a company meeting just to hear their perspective?
Yes   No   Please answer this question.
5. Have you ever published public information - done an interview, released some news, said something publicly - without prior approval from legal?
Yes   No   Please answer this question.
6. Is Web publishing decentralized in your organization?
Yes   No   Please answer this question.
7. Do you have RSS feeds and/or collaborative filtering features on your corporate Web site(s)?
Yes   No   Please answer this question.
8. Does your marcom team value engagement as a metric?
Yes   No   Please answer this question.
9. Does your company reward entrepreneurial behavior from within the organization?
Yes   No   Please answer this question.
10. Are the principles of earned media vs. paid media well understood in the organization?
Yes   No   Please answer this question.
11. Does your marcomm team use/read a RSS feed reader with at least five blogs, search results or tag feeds?
Yes   No   Please answer this question.
12. Has your marcom team done any of the following in the past 30 days:
  • Downloaded a video podcast
  • Started/maintained their Facebook page
  • Commented on a blog
  • Twitter-ed
  • Digg-ed
Yes   No   Please answer this question.
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