Of course this quiz is hardly scientific.

Still many people have found it a useful exercise to self-diagnose their organization's rough readiness and more importantly offer concrete suggestions for next steps and programs to put in place.

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0

You are Curious but cautious.
What does this mean?


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Yes to 0–4 questions:
Curious but cautious. Your company may not be ready to participate.

Start by listening to the conversations out there and getting yourself and some colleagues up to speed:


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Yes to 5–8 questions:
Ready to listen & talk. You understand the basics and can confidently explore engaging with social media:

  • Email relevant blog posts to leaders within the company
  • Set up an RSS reader for the CEO and CMO of select, relevant blogs mixed with traditional news sources
  • Identify the most influential bloggers, message board posters and reviewers for your business/products
  • Invite a panel of relevant new influencers to a campus panel
  • Do a brown bag session for all takers on any one of a number of key phenomena: blogs, YouTube, social networks, wikis, Web 2.0, mombloggers (choose one per session)
  • Start a personal blog and post on issues that intersect with your business (but no mention of your clients or confidential matters)
  • Implement a blogging & commenting policy (PDF 112 KB) within your company
  • Share your organization's Wikipedia article internally
  • Set up an internal leadership blog for employees (this gets everyone more comfortable with social media behaviors)
  • Go to a Word of Mouth Marketing Association conference — it's a great forum for organizations to share ideas about word of mouth programs (we are members)

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Yes to 9–12 questions:
Excited to engage. You are probably more ready than most. If you have already done your "listening" program, then start brainstorming about how you can create a bridge to stakeholders in the social media space:

  • Hire a vlogger to cover the next company event
  • Start a Facebookgroup
  • Blog a conference or event
  • Create a blog(s) at some level of the company
  • Share the WOMMA Ethical Blogger Contact Guidelines (or the new Ogilvy Guidelines) to get everyone prepared for outreach
  • Ask relevant bloggers what they think of an initiative (if it's secret, you can ask them not to blog on it)
  • Set up a wiki internally as a collaborative worksite
  • Imagine a way you can co-create a product or service with your customers or constituents
  • Create a Flickr gallery of something related to your business
  • Edit some company videos into 2:00 segments and put them on 6 of the video sharing sites to drive traffic back to you
  • Consider creating or participating in a community
  • Be social...

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